Why The iPad mini won't be called the iPad mini
Tuesday, October 23, 2012 at 11:54AM Call me mad, and I know I shouldn’t be making rash predictions so soon before an Apple keynote, but I thought I’d go on record for a bit of fun.
Although we’ve all pretty much been calling the soon to be announced smaller iPad, the iPad mini, I don’t think that will be its name.
Most of the assumptions are based on the fact that the iPod has seen many versions, since the iPod was launched. The iPod, the iPod mini, the iPod nano, the iPod shuffle, etc.
So it would seem logical that the iPad would follow through.
I don’t believe so for a couple of reasons...
Firstly, I don’t think Apple will want to position the iPad as a consumer device like the iPod was/is. The iPad is the first Post PC computing device - it’s a PC. As such, it should follow the naming conventions of the MacBook Air, the MacBook Pro, the iMac etc. All of these names refer to a single product line, but within each product line there are multiple devices, all diferent sizes and specs.
The current new iPad launched earlier this year suprised everyone by not being called the iPad 3. Everyone anticipated it and it didn’t happen. It was called the new iPad. Definitely a positioning move prior to the launch of the next iPad in the product line.
Apple want everyone to have an iPad. Not an iPad mini, or an iPad nano or an iPad 3 - just an iPad. Regardless of it’s size or perfomance, Apple want everyone to have an iPad.
So the name of the new iPad?
The new iPad
Don McAllister
Yes, yes.. I was wrong.
Ah well, you can't win them all ;-)
Reader Comments (6)
It will be called the iBook.
iPad S perhaps?
Maxi Pad
Tiny Pad
Padlet
Apple proved you wrong. Sorry ;)
I write this afterwards of course but i think that even though your single ipad idea is correct the (new) ipad mini had to have this name to be distiguished from the bigger model.
And it's called the.... iPad mini. :-) This is the post Steve Jobs Apple remember.
Or ... ;)