Mac vs PC - Microsoft's Take
Monday, August 9, 2010 at 4:28PM You might have thought that the Mac vs PC marketing campaign was over - well it is from Apple's side. Looks like Microsoft want to have a go!
This section of the Windows 7 website shows Microsoft's spin on the debate.
Unfortunately, although there are some genuine points hidden in the message, the main emphasis is to spread FUD - Fear, Uncertainty and Doubt.
The average Mac user can see through all this pretty easily but to the unsuspecting PC user, the majority of the points will just re-inforce opinions of the Mac that may have been valid several years ago, but bare no relation to the Mac of today.
In some cases, there are just plain untruths.
What I find really galling though, is the simulated Twitter feed in the sidebar. If you reload the page, you'll see the same Tweets being repeated over and over again. All positive about Windows 7. I'm sure that these are genuine tweets (they wouldn't stoop that low surely?) but the presentation is deceptive in that it appears that this is the "buzz" in real time.
Patently not the case.
Microsoft have obviously filtered and sifted through Twitter and are just presenting tweets that give a positive spin on Windows 7.
Despicable really!
Reader Comments (6)
Yeah, They are just desperate to make a point without knowing which one to make. Now that the Antena-gate is over they have to try something else.
Very sad To see how low we can sink to try to prove a point. They are scare.
Messed up!
Not really sure that any of those statements applied in the correct context are true, or relevant to most users. Is this the best an expensive marketing department can come up with?
Bad a wrong!
Don, when Apple ran the Hodgman commercials with many inaccuracies and false innuendos about Windows and PCs where was your voice? In this instance turnabout is fair play.
The Mac v PC debate will go on forever. As a musician who use a Mac & Logic, the same debate goes on stronger than ever. Don, as you said to me in London at the Thomas Dolby gig, "I have given up trying to convert people to Macs". These PC folk don't know what they're missing!!!!!
I've come to a conclusion... Their site isn't REALLY about people choosing between Mac and PC for their first computer... It's designed for people that ALREADY OWN A PC and thinking about buying a Mac.
PCs "...look and work more like the computers you're familiar with"
"if you're a PC user, lots of your favorite stuff just might not work on a Mac"
and my favourite
"If there's a Mac version of a program you need, you'll have to buy it again and relearn how to use it on a Mac."
And don't get me started on the outright falsehoods!!!!
Can't get a Mac with a memory stick ready... (they haven't seen a MacBook Pro with an SD card slot... okay not a huge choice of Macs but...)
The mouse works differently? Uhm... last I checked they worked the same, left, right, up, down, left click, right click, and hey look Apple mouse working on PC.... Oh look a Microsoft mouse working on a Mac...
VGA projector? Actually most PCs these days have the same issues in that they don't have VGA ports.
I've used Windows and Mac since about 1989 (Windows 2 veteran lol), and to be honest at the time I thought the best OS was the Amiga OS - the Mac was just a bit odd (what do mean no command prompt) and Windows... well... that was the thing you closed so you could work with all your DOS software... They all have their limitations, they ALL have things I think are stupid or down right infuriating, they all have good points too.