Tuesday
Aug072007
Latest Apple Event

Just another 8 hours to go to Apple latest "Mac focussed" event. Yes, we Brits have a full working day ahead of us before we get to hear about the latest and greatest - more time for anticipation to build!
This one feels different though?
We know it's Mac related so we have a steer and I'm wondering if that has helped tone down the usually rampant rumour mongering that goes on for weeks before these events?
The money is on a refresh of the iMac range and I suppose that's a pretty safe bet. Exactly what the refresh will entail may still surprise us!
Other fairly safe bets are the redesign of the Apple Cinema displays with built in isight cameras - these are long overdue. I'm looking to purchase a new monitor but I've held back until the event. However, with the price premium of Apple displays I may pass on this unless they come up with a killer configuration.
Some medium term bets include Apple finally releasing the next generation of optical drives - either BluRay or HD-DVD. We'll see but I could really do with some serious archival media.
Other possible (OK - wishes) announcements could cover an updated iWork and the missing spreadsheet module but this may be tied in to Leopard.
ilife O7 - Nah! I think this is definitely a Leopard only release so I don't hold out much hope for that
.Mac Upgrade - Hmm, I've got a feeling about this. Other than the revamped web based email updates several months ago, Apple have not really done much with .Mac recently. We know that there are some new features due in Leopard (by the way - now only 8 - 12 weeks away) but it might be worth Apple re-engineering and re-launching a revised .Mac in advance of the Leopard release with the Leopard hooks already installed and waiting. I've also heard that September is a big month for Apple renewals so now might be a good time to re-launch) What would an .Mac upgrade entail? I'd be expecting major storage bumps, more web based ajaxy stuff plus possibly some additional integration with Google services.
Anyway, another few hours and all will be revealed but this may be the first Apple event in a while where expectations are exceeded rather than disappointed!
I just hope they don't kill off the Mac Mini.
This one feels different though?
We know it's Mac related so we have a steer and I'm wondering if that has helped tone down the usually rampant rumour mongering that goes on for weeks before these events?
The money is on a refresh of the iMac range and I suppose that's a pretty safe bet. Exactly what the refresh will entail may still surprise us!
Other fairly safe bets are the redesign of the Apple Cinema displays with built in isight cameras - these are long overdue. I'm looking to purchase a new monitor but I've held back until the event. However, with the price premium of Apple displays I may pass on this unless they come up with a killer configuration.
Some medium term bets include Apple finally releasing the next generation of optical drives - either BluRay or HD-DVD. We'll see but I could really do with some serious archival media.
Other possible (OK - wishes) announcements could cover an updated iWork and the missing spreadsheet module but this may be tied in to Leopard.
ilife O7 - Nah! I think this is definitely a Leopard only release so I don't hold out much hope for that
.Mac Upgrade - Hmm, I've got a feeling about this. Other than the revamped web based email updates several months ago, Apple have not really done much with .Mac recently. We know that there are some new features due in Leopard (by the way - now only 8 - 12 weeks away) but it might be worth Apple re-engineering and re-launching a revised .Mac in advance of the Leopard release with the Leopard hooks already installed and waiting. I've also heard that September is a big month for Apple renewals so now might be a good time to re-launch) What would an .Mac upgrade entail? I'd be expecting major storage bumps, more web based ajaxy stuff plus possibly some additional integration with Google services.
Anyway, another few hours and all will be revealed but this may be the first Apple event in a while where expectations are exceeded rather than disappointed!
I just hope they don't kill off the Mac Mini.
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Apple, iMac, Leopard, mac, Steve Jobs, .Mac
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