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« Should Apple start manufacturing insulin pumps? | Main | HD Content on the Apple TV »
Wednesday
Apr112007

Blackfriars' Marketing: Behind the scenes: why Apple's customer base is so loyal and enthusiastic

DateWednesday, April 11, 2007 at 9:18AM

The truth behind the scenes is not that Apple has a large group of customers that are too dedicated and passionate about their products, or the company as a whole. The reality is far more simple and obvious: Apple simply has a large group of very satisfied customers — and that's the secret ingredient left out of nearly every analysis or op-ed piece that mentions these "zealots."

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Pretty much nails it!
AuthorDon McAllister | CommentPost a Comment |
in

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