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This is the personal blog of Don McAllister, the host and producer of ScreenCastsOnline.

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Saturday
Jan012000

MWGblog » Blog Archive » I’m Not Buying It - Marketing Gone Wrong

DateSaturday, January 1, 2000 at 1:01AM
MWGblog » Blog Archive » I2019m Not Buying It - Marketing Gone Wrong

My “stroke of insight” came suddenly yesterday morning: something fishy is going on with a campaign to promote Dr. Jill Bolte Taylor’s book, “My Stroke of Insight: A Brain Scientist’s Personal Journey” published by Viking Adult, part of the Penguin Group.
MWGblog » Blog Archive » I’m Not Buying It - Marketing Gone Wrong


Michael Geoghegan has noticed some unusually activity on his blog comments which looks like some PR firm is trying to promote a book using underhand techniques. It's fairly obvious to spot that they are not genuine comments and the general effect is to actually discredit what appears to be quite a decent book by a respected author.

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AuthorDon McAllister | CommentPost a Comment |
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